Reports to: Operations Director (matrix reporting to the Group Chief Commercial Officer)
We have an exciting opportunity for a Business Development Manager to join Proactive, a leading private prosthetics and orthotics provider.
For more than 25 years, Proactive has helped people reclaim their independence through exceptional prosthetic, orthotic and rehabilitation care, shaped by genuine compassion, clinical expertise and our promise of patient-crafted care.
Over the past three years we have grown significantly, expanding to five clinics across the UK. This growth has created an opportunity for a driven, relationship-focused Business Development Manager to join our team and help shape the next stage of our journey.
Proactive is part of AM Healthcare Group (AMHG), a market-leading international healthcare products and services provider. AMHG operates primarily in areas that enhance mobility and accessibility, including orthotics, prosthetics and wheelchairs. It has more than 60 sites across the UK and Ireland, as well as operations in France, the Netherlands and Sweden, and employs more than 700 staff.
Job role summary
Proactive mainly treats patients going through personal injury claims after a traumatic accident or limb loss. Our patients are referred to us by the case manager, solicitor or insurer who is supporting the patient through their ongoing claim.
Due to our expansion we are looking for an experienced Business Development Manager to drive our growth across private, medico-legal and third-sector markets. You’ll build a strong referral pipeline, widening our existing referrer network, developing new partnerships and strengthening existing relationships with case managers, solicitors, insurers, private healthcare providers and healthcare professionals. You’ll be the main point of contact for new prospective clients and partners, and you’ll raise awareness of Proactive’s services across the regions we serve. Working closely with our clinical and leadership teams, you’ll turn opportunities into lasting partnerships that help more people access our gold-standard prosthetic and orthotic services.
Having grown to five clinics, we now need someone to bring structure and coordination to our new-business activity. You’ll build and manage a single pipeline across the group of clinics, making sure every lead is followed through to conversion, helping Proactive grow as one integrated organisation rather than five clinics working independently. Success will be measured by growth in referral volumes and revenue, pipeline conversion, and customer retention and satisfaction.
This is a role you’ll have the freedom to shape. We need someone with the experience to tailor the approach to our industry and existing referrers, while always looking for new ways to grow.
We’re looking for someone who combines commercial drive with a genuine passion for improving people’s lives: someone who builds trust easily, thinks strategically, and thrives in a fast-paced environment while supporting exceptional patient care.
Responsibilities & Tasks:
Business development & growth
- Develop and deliver a business development strategy that links all five clinics and supports Proactive’s growth objectives.
- Identify, develop and secure new business across private, medico-legal and third-sector markets.
- Work with each Clinic Manager to create a tailored new-business plan based on the opportunities and growth needs in their region.
- Build and manage a single, group-wide pipeline, progressing every lead through to conversion and accurately forecasting future business.
- Attend networking and educational events, including evening events such as solicitor and barrister training days and evening socials, to build relationships with potential referrers, working alongside the clinical team where relevant.
- Turn new contacts into live leads, follow-up presentations and an ongoing pipeline of activity.
- Work with the operational and clinical teams to develop innovative service solutions that meet client needs.
Relationships & account management
- Act as the main point of contact for new prospective clients and partners, involving relevant Clinic Managers throughout.
- Work with the Clinical Director and Clinic Managers to deliver tailored presentations to potential referrers, including insurers, solicitors and case managers.
- Understand what our clients need and clearly explain how our clinical services meet those needs.
- Maintain strong relationships with existing referrers to support retention and organic growth.
- Gather client feedback and engage proactively to keep customer satisfaction high.
- Analyse referrer trends so that engagement matches each referrer’s level of activity.
- Develop and manage our CRM system, keeping customer records accurate and up to date.
Market insight & reporting
- Monitor market trends, procurement activity, and partner and competitor services to stay ahead of new developments and shifts in competitor strategy.
- Build a deep understanding of the private prosthetic and orthotic market to drive strong growth within our existing referrer network.
- Provide market intelligence and strategic recommendations to senior leadership.
- Report monthly and quarterly on performance, pipeline activity and market opportunities to the Proactive Leadership Team and Group SLT.
Marketing & internal collaboration
- Hold regular reviews with the marketing and support teams to keep Proactive’s marketing strategy fresh, effective and competitive.
- Support the development of marketing materials, case studies and promotional campaigns.
- Contribute to strategic planning and wider growth initiatives.
- Treat internal communications confidentially where appropriate.
Experience & Skills:
Essential experience
- Experience of working in or with the private trauma or personal injury market.
- Understanding of medico-legal referrals, personal injury insurance claims, and the legal and funding processes involved.
- Experience of working with solicitors, case managers and insurers.
- A proven track record in business development, sales or account management, including winning new business and securing contracts.
- Experience of developing and managing strategic relationships in healthcare settings.
- Strong commercial and financial awareness, with a good understanding of healthcare, medico-legal and private rehabilitation markets.
Desirable experience
- Knowledge of private prosthetic, orthotic or rehabilitation providers.
Skills & attributes
- Excellent communication, presentation and negotiation skills, with the confidence to present to groups and individuals.
- Builds and maintains strong working relationships, both internally and externally.
- Able to analyse market data and identify business opportunities.
- Self-motivated and results-driven, with a positive, proactive “can-do” attitude.
- A strategic thinker who is resilient and adaptable in a changing healthcare environment.
- Highly organised, with strong project management skills and the ability to plan, prioritise and manage competing demands.
- Able to work independently while collaborating effectively with multidisciplinary teams.
- Diplomatic, but assertive when needed.
- Sound judgement and the ability to make quick, effective decisions in complex situations.
- Excellent attention to detail.
- Professional and discreet when handling confidential information.
- Good literacy and numeracy.
- Confident using Microsoft Office (Word, PowerPoint and Excel) and CRM systems.
Working relationships:
Internal
- Clinical Director of Proactive
- Operations Director of Proactive
- Proactive Clinic Managers
- Group Chief Commercial Officer, other members of the SLT
- Group Marketing Team
External
- Referrers: solicitors, case managers, insurers and private healthcare providers
- Potential preferred partners offering complementary services, e.g. physiotherapy and rehabilitation
- Market competitors
What do we offer
- Competitive salary, dependent on experience
- Pension scheme
- Incremental holiday allowance of 33 days, rising to 38 days (inclusive of bank holidays)
- Innovative and collaborative working culture
- Refer-a-friend incentive scheme
- Continuing professional development
AM Healthcare Group is an equal opportunities employer, with a clear goal of driving diversity and inclusion across all operations of the group.
To apply please email your CV with a covering letter ASAP to recruitment@abilitymatters.com
For more details and additional vacancies please see our website www.proactiveprosthetics.co.uk
Alternatively contact Vicky Caulfield Operations Director to arrange an informal chat vicky@proactiveprosthetics.co.uk
